Though they signify different ideas, the marketing jargon “logo design” and “branding” are frequently used synonymously. If you want to build a solid, consistent brand identity, you must know the difference between the two. What is a Logo? Logos are visual marks, emblems, or symbols that help people recognize and associate a business with a […]
In the world of graphic design, things aren’t what they seem. Even though how something looks and how well it works are important, what makes a design great is how well it connects with people on a deeper level. This link comes from psychology and affects everything from font to color. HOW KNOWING PSYCHOLOGY PROVIDES […]
With the time changing, the methods of marketing and branding have been evolving too. For the better growth of your business, innovations shall be adapted and the latest ways of marketing are implemented. The appearance of your brand shall give the clients and customers an overview of what your company offers.
Design and imagery combined with symbols are the basic recipe of a good logo design. Incorrect. While these components are equally important, typography aka. the written matter on the logo is receiving more and more attention nowadays. And rightly so, because that is what helps the reader completely comprehend the essence of the business, what […]